Mr. Luiz Carlos Trabuco Cappi is currently the Chief Executive Officer of Banco Bradesco since March 2009. He is well known for being the Entrepreneur of the Year. In 2009 he is included in the list for the 100 most influential Brazilians in the country and in 2016 he was considered as one of the best CEOs in Brazil. Mr. Luiz Carlos Trabuco Cappi graduated from São Paulo de Marilia and postgraduate studies at Fundação School of Sociology and Politics of São Paulo.
He began his career as a clerk at Banco Bradesco at the age of 17. He was assigned to different types of duties until he became a marketing director. He was a bank marketing director for 8 years before moving up as the CEO of the bank. In 2003 he became the president of Bradesco Seguros, this includes eight more companies. Bradesco Seguros has doubled its size and improved their performance in the market. Mr. Trabuco has bought the Brazilian branch of HSBC in the 2015 of $5.2 billion. “With HSBC, we conquered at once what it would take us for about six years to achieve through organic growth,” Trabuco told MONEY.
Read more: Bradesco anuncia substituto de Trabuco
In October 2017 he was appointed as Chairman of the Board of Directors of Bradesco. Trabuco is the third president of the Board of Directors and in the same year he also became the President of the bank according to valor.com.br. He also started a lending program that would help the small business owners. The loans were small and their maturity dates were within a year. This helped the Bradesco’s financial risk in a low level, but made great impacts on the lives of small business owners. He has other awards and acknowledgements that were given to him as it was fitting. Mr. Trabuco also started offering loans for foreign students as he saw this trend coming several years ago. These loan program was not offered by any major banks in Brazil at that time. His retirement announcement has been made. He plans to spend his his on family and friends. He also plans to dedicate his time and effort through working with different charities in the country. He still follows the trends of economy in the banking industry.
To date, Mr. Luiz Carlos Trabuco Cappi’s successor will be announced before Carnival and there are a lot of strong competitors according to economia.estadao.com.br. However, it was announced that Mr. Octavio de Lazari Junior will be his replacement. “The appointment of Mr. Octavio is backed by a formal process of succession and appointment and duly endorsed by the Succession and Appointment Committee of the Bradesco Organization, whose name will be endorsed at the Board meeting,” said in Bradesco’s statement.
Mr. Luiz Carlos Trabuco has a very long and fruitful journey in the banking industry. He has made strong impacts that helped the company to thrive more and to improve at what they do, to serve the people of the country. He has helped thousands of people during his career for more than 48 years.
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